Some kids flip burgers, and some lifeguard at the local pool. I, however, had a passion for art early on and took my skills to the big leagues — well, the minors, at least. Although I started out hawking concessions and souvenirs for the New York Yankees’ minor league team, the Oneonta Yankees, my talents were soon recognized and I got the call to move to the outfield.
With sleeves rolled up over my shoulders in the summer heat, I was given a paintbrush and the opportunity to design the billboard advertisements lining the outfield. Little did I know, years later I would be designing couture invitations for superstar major league Yankees, including former manager Joe Torre and third baseman Alex Rodriguez.
I eventually went off to the University of Maryland, where I earned a degree in advertising design. Then, after 18 years working in the design and printing industries for corporate, nonprofit and individual clients, I decided to launch Gooseberry. Here my diverse experience filters down to a focus on the elements that matter most: a flare for type, an eye for color, a passion for paper and tangible materials, which all lead to a visual and tactile representation unlike any other.
I aim to produce truly expressive, intelligent, imaginative and impactful designs, and it seems to be working (with award recognition from the organizations below).
A special thank you to Elaine Quillici for waxing poetically.
Dana Foti Sharp | designer & founder
And while no one is an island,
I must mention the outstanding partnerships I have with
extraordinary writers, designers, illustrators, photographers and printers
whom I have met along the way.
They share my vision and help to create the standout designs you see here. Without their teamwork,
I might still be out in left field.
The inspiration — that scruffy Gooseberry bush in my Upstate New York backyard, at the edge of the forest. Its growing season was short, but it was a highlight of summer reaching around the thorny branches for a few ripe morsels with that sweet-n-sour burst.